Magento 2 GTM extensions let you manage all business tools in one place. You can easily integrate this extension into your Magento 2 store and for this, no technical knowledge is required. Magento 2 GTM extensions create a data layer of sorts and send events for advanced eCommerce, dynamic remarketing, Google Ads conversion tracking, Facebook pixel, Twitter conversion tracking, cross-device tracking (user-id). It can support multiple stores and multiple currencies.
It is a tag management system that completes applying and tracking tags conveniently and easily. You can make changes to tags and modify their functions from an interface without changing the programming code.
The Magento 2 GTM extensions provide you with an enhanced eCommerce user experience that makes it extremely easy to measure user interactions with products on your website, including:
Product List View:
Track the number of times users have viewed a product in search results or on category pages.
Product Click:
Track clicks on the product link in the product list.
Product Description Impressions:
Track when a user views a product detail page.
Additions or Removals from Shopping Cart:
Track how several times a product was added or removed from the shopping cart.
Checkout User Behavior:
Track users' checkout behavior. Tracking checkout steps allows you to see how many users completed each step of the checkout process and to know the precise steps of checkout abandonment.
Customer Shopping Behavior Analysis:
Track how many users moved from one stage of your purchase funnel to the next. View the number of sessions, products added to the shopping cart, and completed transactions with product page views.
Final Words:
Normally, you wouldn't expect a normal Magento extension to have all of this. But this is certainly not the case with the Magento 2 GTM extension made by Webkul. It is a robust solution that helps you collect valuable and useful information about your website traffic and customer behavior. The Google Tag Manager extension for Magento 2 allows you to customize your marketing campaigns due to various custom tags and the best part about it is that you don't need to be a tech-savvy expert to implement a tracking tag.